Efficiency is the ugly stepchild of the energy and climate world.
Recently, I put 
solar on my roof. Many neighbors and friends are excited about trying to do the same. When I hear this from them, the advice: make sure that your home is energy efficient before putting a penny into something like solar power or a generator. One friend's response, "I know that but insulation isn't sexy."
It might not be sexy, but efficiency is powerful.
In Invisible Energy, NRDC's David Goldstein lays out a strong case why our national policy should be that of the home: first, second, and third priority should be energy efficiency and then clean energy (renewable energy) can meet the reduced energy demands.
continued at Daily Kos...
