Disruptive innovation is a term used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by lowering price or designing for a different set of consumers.
Imagine cutting US electrical use by a third, but still receiving all the benefits of electricity, and more. Imagine flexible computer screens you can roll up like a pen, newspapers that automatically refresh and fold up, and brilliant, energy-efficient full-color displays for television, computers, and signage.
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