Very simply, across the economy, energy efficiency is almost certainly the top investment option -- as individuals, businesses, communities, government ... The rate of return possibilities are tremendous and unlike gambles to grow business or play the stock market, this is 'guaranteed' cash in the bank.
And, it is 'cash in the bank' in terms of cost savings. It is 'cash in the bank' in terms of job creation. It is 'cash in the bank' due to improved resiliency in the face of (manmade or natural) disaster. It is 'cash in the bank' due to reduced pollution impacts and reduced GHG emissions. It is 'cash in the bank' many times over in many different ways.
Sadly, too many people buy into the concept that we need some great invention to do anything meaningful on climate change.
Sadly, too many people falsely believe that there is some great unaffordable cost to Energy Smart practices.
We need to push those false notions aside to enable transformational opportunities toward a prosperous, climate-friendly future.
continued at Daily Kos....
