A summary for a study titled Global Warming Warnings Can Backfire begins:
From Priuses to solar panels and plastic-bag bans (and even green dating!), it seems that everyone’s going green. The message that our world is in danger if we do not take action is also everywhere: from images of baby polar bears drowning to frightening images of a parched barren future. The push to go green is based in good intentions, but an upcoming study in Psychological Science shows that the popular 'do or die' global-warming messages can backfire if the situation is presented too negatively.
continued at Daily Kos....
